Motivated by a desire to merge creative vision with a strategic approach, Sammie Jo joined Weller Media Agency in 2022, developing and executing impactful social strategies for clients such as Live Nation, Republic Records, Elvis Presley, INXS, and Johnny Cash.

Previously, she led the social strategy at RVNG Intl., an independent record label, managing and producing content strategy, digital marketing, and album campaigns leveraging engaging storytelling for digital channels, including social media and DSPs. Furthermore, she managed various creative projects for Ian Isiah, the musician and fashion muse associated with brands such as Telfar and Hood By Air.

During her studies abroad at King’s College and The New School, Sammie Jo spearheaded a number of creative projects including leading an international team of artists at boutique creative agency Dirty Snow to create a line of luxury products for Frank Ocean’s Homer, curating music for Mexico City's vintage hotspot Void, and assistant-producing bespoke events with The Regattas Group for clients like the Ace Hotel, NADA, and Basilica Hudson.

With a global perspective, a results-oriented mindset, and an insatiable passion for culture, Sammie Jo seeks to align creativity and strategy to drive measurable success for artists and brands alike.

In her free time, you can find her crate-digging on Bandcamp, obsessing over the latest TikTok trends, or planning future travel adventures.