I help teams make social-first, platform-native work and build engaged communities online.

strategy 🤝 creative 🤝 community

• social media + content strategy (organic + paid)

• campaign + rollout planning

• trend spotting (not trend chasing)

• social listening + analytics

• community management (aka the comments matter)

• creator/influencer strategy

• memes

I've built fan accounts for iconic artists, led teams publishing hundreds of posts in a single night covering the GRAMMYs + VMAs, helped legacy artists like Johnny Cash and INXS reach Gen Z on TikTok, and written some of the beer category's top-performing organic memes.

Work includes: Modelo, Applebee's, Live Nation, Republic Records, Sony Music, Billy Joel, Johnny Cash, INXS, Elvis Presley, the Cayman Islands, and Frank Ocean's Blonded/Homer.

📧 sammiejo909@gmail.com