Applebee’s O-M-Cheese Burger

Craveable close-ups + epic cheese pulls + platform-native humor = an instant cultural moment that propelled the O-M-Cheese Burger campaign to become Applebee's highest-performing organic campaign to date 🏆

We generated up to nearly 6x higher average views per post, over 13x higher average engagements per post, and an astounding 40x higher average shares per post compared to prior campaigns. 

We also got 1.5m organic views on Facebook with this Reel that doubles as my hand model debut 😏

Role: AD Social Strategy, Social Creative (Copy)

Scope: Paid Social, Organic Social, Influencer