INXS

Client
Universal Music Group / Petrol Records (via WMA)

Platforms
Instagram, Facebook, Twitter, TikTok, YouTube Shorts

Project Highlights

• Fully managed all social channels for Australian rock band INXS

• Developed a unique strategy per platform, ideating and overseeing the design and asset creation, and writing copy for all social channels

• Worked closely with the band’s management and label to understand their brand voice and values and bring them to life on social media

• Collaborated with TikTok and UMG to create an official INXS Day live stream, which was featured on the TikTok Discover page

• Prepared for the 35th anniversary of their seminal album ‘Kick’ and 45th anniversary as a band by bringing aesthetic unity to their social channels, increasing existing fan engagement, and expanding to new audiences

• In the first six months, INXS gained these across Instagram, Facebook, Twitter, and TikTok:

  • 248.6k followers (+500% than the previous period)

  • 18m impressions (+137% than the previous period)

  • 1.8m engagements (+215% than the previous period)