Johnny Cash
Content Strategy, Copywriting, Content Creation
Client
Sony Legacy Recordings (via WMA)
Platforms
Instagram, Facebook, Twitter, TikTok
Project Highlights
Developed content strategy and monthly content calendars that aligned with both record label and estate objectives to showcase the legacy of Johnny Cash
Ideated creative concepts, integrated trending hashtags, and directed the creation of visually compelling content, including short-form video content utilizing material from his archives
Launched Johnny Cash's TikTok channel, which gained over 100k followers in the first six months
Content Creation: Instagram
I work with a team of graphic designers to create social content for Johnny Cash that transcends campaign cycles. This involves curating a diverse content mix, from meticulously researched assets utilizing archival material, general engagement posts that foster audience interaction, and timeless evergreen content that keeps his channels vibrant and engaging regardless of the season.
Content Creation: TikTok
On Johnny Cash's TikTok, I breathe new life into existing material by repurposing it for the platform. I've introduced engaging content series like “Behind the Song” videos, carefully tailored to TikTok's format while preserving the authenticity and integrity of Johnny Cash's iconic brand. This approach ensures his timeless music reaches and resonates with new generations of fans on the platform.
