Republic Records

Client
Republic Records (via WMA)

Platforms
Instagram

Project Highlights

  • Fully managed the Instagram account for Republic Records

  • Provided real-time social coverage during cultural moments such as the MTV VMAs, generating hundreds of thousands of impressions and engagements with timely and creative content

  • Maintained a consistent aesthetic and tone of voice for the brand, ensuring that all content was aligned with Republic's values and messaging

  • Utilized analytics and insights to optimize content and drive growth for the account

  • Compared to the previous 6-month period:

    • Impressions +156.3%

    • Engagements +140.4%

    • Net follower growth +83.2%

Content Strategy, Copywriting, Content Creation, Community Management, Channel Management, Analytics & Reporting

Live Coverage: MTV Video Music Video Awards 2022

I collaborated with a team of two other social media managers and two graphic designers in order to ideate, create, and execute up to 100 posts in real-time for major cultural events such as the MTV Video Music Awards, The GRAMMYs, and more.

Content Strategy & Creation
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