Live Nation
Responsibilities
Fully managed the Instagram account for Live Nation (except Community Management)
Created and implemented tone of voice guidelines across all social media platforms, resulting in a cohesive and recognizable brand voice that resonated with audiences across multiple social media platforms
Initiated a weekly Instagram story engagement series, featuring interactive elements such as trivia and question stickers, resulting in an increase in audience engagement and growth
Utilized analytics and insights to optimize content and drive growth for the account
Developed evergreen content to complement video assets created by the client, providing a consistent stream of engaging content that could be repurposed and reused over time. This contributed to increased audience retention and engagement, while reducing the resources needed to continually create new content
Client
Live Nation (via WMA)
Platforms
Instagram
Results
As of June 2023, compared to the previous 6-month period:
Impressions +124.7%
Organic Engagements +259.9%
Engagement Rate (per Impression): +64.6%
Net Follower Growth +228.1%
Tone of Voice Development, Content Strategy, Copywriting, Content Creation, Channel Management, Analytics & Reporting
Copywriting
I write copy for collaborative posts with high-profile brands and artists, including Lollapalooza, TWICE, Matt Rife, Danna Paola, Shania Twain, and more.
Content Strategy & Creation
These are a few posts I led from concept to execution, including interactive evergreen assets, engagement prompts, sales-focused holiday promotions, and artist-promotion posts.
